Ams Skinner

Why business marketers need to set up their own stimulus package | Print View | PDF View

For today's economy business owners must position themselves where they can profit. He constantly negative news found on your nightly newscasts has brought fear to your customer base. People are afraid that they will get laid off and since major corporations are laying people off, it's making it harder for those laid-off folks to find a job. Because of this, business owners must reassess the products and services they sell and how they sell them.

To eliminate this challenge, you should take a look at your gross income over the last 12 to 24 months and compare it to the last six marks. Are people still buying what you're selling? are they buying the same quantity they used to? in today's economy people are no longer buying the things that they used to buy just six months ago. People have cut back in many areas of their personal finances. Things that people used to buy on a weekly or monthly basis have now become luxury items that are no longer buying.

Getting creative in your business today is important. You've got to ask yourself what you should be selling and will you sell enough of it to make it profitable? the most creative business owners are now creating continuity programs also known as subscription services that allow them to better manage their business and more consistently get their cash flow.

Open up your personal checkbook. Look at what you have been spending your money on over the last 3 to 6 months consistently. Can you turn some of those monthly bills that everyone spends their money on into cash flow for your business? according to the National Retail Federation, we are committed to using today's technology. More than 80% of us wouldn't give up Internet access. Almost 2/3 wouldn't cancel a cell phone, and more than 60% would never drop cable or satellite television.

If you are spending your money on it on a monthly basis, your customers may very well be spending bears there as well. Two days needs were yesterdays once. Can you imagine a time when you didn't have a cell phone? What about cable or satellite? If you're not doing as much on the weekends you're probably watching more cable or satellite. Where else are you spending your money? Smart business owners are changing the way they do business so they can continue to receive the cash will their business requires and building a continuous monthly income.

While people today do have a fear of recession and of losing their job, the smart business owner has changed the products they sell, How they sell them, and even where they sell. For example: a dry cleaner may choose to sell $200 worth of dry cleaning services for $50 using a coupon book. This generates income, and insurers that their customers will not go to a cheaper competitor.

Those who had a sizable nest egg are also concerned as the stock market changes have lowered their savings, so they are more focus about where they spend their money. People who would normally spend $4000 on a vacation are spending $2000. People who would have spent $2500, are spending $1000. People who would normally spend $800, are choosing not to take a vacation - and it could get worse.

In the end, no matter how long this recession shall last you're still going to get to two years from today. The question is Will you be where you are today?, will you be selling the same things? Will you be working harder? Take the extra time you have now and invest that in education, so two years from today you'll be a better business owner.

Comments (0)  |   Thu, 26 Feb 2009   |  

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